If you’re a digital marketing firm or an in-house marketing team in Edmonton, Canada, or elsewhere in Canada and the USA, expansion often comes with a familiar challenge: more clients, more campaigns, and more content requirements but not enough people to handle the additional workload.
The obvious answer is to hire locals. But hiring another full-time employee is not always the perfect solution, especially if your workload is shifting or you need specialist expertise in certain areas of digital marketing.
Another way to boost capacity is to have a specialised remote digital marketing staff. Rather than broadening the remit of each person in your local office, you might engage with specialist specialists who become an extension of your current team.
If you are a business and want to develop such a setup, then LetsChat24x7 offers dedicated remote digital marketing professionals from India who work only for your firm and can operate according to North American business hours.
Why Local Hiring Isn’t Always the Best First Move
Local hiring has significant benefits, especially when you need workers working directly with your current team. Recruiting can, however, be quite time consuming and resource intensive.
You might have to:
- Define the role and requirements
- Advertise the position
- Review applications
- Interview candidates
- Assess technical skills
- Complete the hiring process
- Manage onboarding and employment requirements
One more consideration for a developing agency is how long you really will need that extra capacity.
You may have a new client that is going to add a lot to your job today, but your needs may look very different in a few months. You could require an SEO expert today, but further down the line your largest bottleneck could be content creation, graphic design or PPC management.
It’s not always possible to build a huge local staff for every new requirement.
A committed remote workforce gives companies the ability to tap into certain capabilities when workloads change, while keeping their current local staff focused on strategy, client relationships and other essential duties.
What Is a Dedicated Remote Digital Marketing Team?
A dedicated remote team is not the same as outsourcing a project or recruiting freelancers.
Under a dedicated staffing model, professionals work exclusively for your company. They learn about your operations, your tools, your clientele, your brand guidelines, your reporting needs and expectations.
You continue to handle the day-to-day tasks. You get to assign projects, set deadlines, assess deliverables, give feedback and determine how the professional fits into your existing workflow
The staffing partner supports the employment infrastructure, including recruitment, onboarding, payroll, HR and IT needs.
It provides an arrangement that seems more like bringing another member of your own team into the fold than hiring out a freelancer on a per-project basis.
Dedicated Remote Teams vs. Freelancers and Outsourcing
There is a difference between these models. Freelancers can work for more than one client at the same time and are usually hired to do a specific project or set of deliverables. Traditional outsourcing can also include handing a complete function or project over to an outside vendor.
A dedicated remote employee operates differently. They are only working for your firm, and get to know your business over time.They don’t simply receive an assignment and deliver a one-time output—they can become integrated into your regular marketing process.
Involve them in team meetings, assign them recurrent assignments, familiarise them with your internal systems, and establish processes around their position.
This might be particularly valuable for businesses who want ongoing marketing capabilities, rather than one-off project support.
Which Digital Marketing Roles Can You Hire Remotely?
The remote digital marketing team doesn’t need to have all marketing functions onboard from day one. Most firms start with the position that creates the most bottleneck and build out their team as their needs grow.
Typical roles:
SEO Specialist
SEO experts are able to assist with tasks such as keyword research, on-page optimisation, SEO audits, content optimisation, competitor research, internal linking, and reporting.
PPC Specialists
We have PPC pros to assist with paid advertising activities including campaign administration, keyword research, ad writing, optimisation, conversion tracking, and performance monitoring.
Social Media Coordinator
Social media experts may assist with content calendars, scheduling, audience engagement, community management, marketing, and general social media operations.
Content Writer
Content writers can help you with blog posts, website content, landing pages, SEO content, marketing copy and other written content for your business and your brand.
Graphics Designer
Social media graphics, advertising creatives, presentations, website visuals, and other branded marketing assets are all areas where dedicated graphic designers can apply their skills.
Video Editors
Video Editors can help with YouTube Content, Short Form Videos, Promotion Videos, Social Media Content, Advertisements and Other Video Projects.
Web Developers & WordPress Specialists
Businesses can also add dedicated web professionals to assist landing pages, website updates, maintenance, development projects, WordPress websites and technical requirements.
If you’re considering building a dedicated team across these roles, you can explore our Digital Marketing Professionals service page to learn more about the roles and staffing model available through LetsChat24x7.
Digital marketing agencies can really benefit from having a dedicated team
The capacity dilemma is different, however, for digital marketing agencies.
When a new client signs a contract the agency must deliver the task, safeguarding the profitability of the accounts. It may not always be practical to have a full-time local specialist for every new client.
A dedicated remote staff can boost delivery capacity while the local team can focus on customer relationships, strategy, account management and business development.
For example, an agency might have its local team handle client interactions and the big picture, while supporting dedicated remote professionals:
- SEO implementation
- Managing PPC campaigns
- Content creation
- Social media activity
- Graphic Designer
- Editing Videos
- Website updates
It may also give the agency the opportunity to do work outside of its current specialist competency.
For example, a business that is largely in the PPC service space may be able to take on requirements connected to SEO by bringing on a dedicated SEO professional, rather than instantly developing a whole local SEO department.
Why Time Zone Alignment Matters
Communication is an issue firms may encounter with remote teams. If your remote pros are hours behind or ahead of your local team, even simple questions might lead to extensive email or messaging exchanges.
A specialised remote workforce approach centred around North American business hours can help to solve this problem.
The professionals operating from the India delivery center of LetsChat24x7 may match your business hours enabling your teams to communicate and collaborate during the overlapping working period.
This means you may delegate work, talk about priorities, go to meetings, review work done and give feedback without having to rely on asynchronous communication only.
That day-to-day overlap can help remote professionals become a real part of the current team, especially for agencies with lots of client accounts.
The same dedicated staffing model can be used to support engineering teams. Remote staffing is not just for digital marketing; it is a devoted notion.
Companies with specific technological demands can also create remote teams to meet those needs.
For example, engineering firms can use dedicated remote professionals for areas such as fire sprinkler engineering, fire alarm engineering, electrical engineering design, HVAC engineering design, architectural engineering and CAD drafting, BIM coordination, Revit modelling, shop drawings, and construction documentation.
If you’re an engineering firm looking to expand your design capacity, you can learn more about LetsChat24x7’s Engineering Design Professionals service.
How to Start Building a Remote Digital Marketing Team
It doesn’t need to begin by recruiting a whole department. A practical way to tackle this is to identify the biggest bottleneck in your present team.
For example, if your SEO team is buried in work, then an SEO specialist might be the best first hire. If the content creation is slowing down the campaigns, then a dedicated content writer may be a better fit.
The general process is as follows:
- Look for the role you need
Define responsibilities, skills, experience, sort of support required.
- Candidates Are Sourced and Screened
A staffing partner finds and pre-screens professionals to meet your needs.
- Interview and Hire
You interview the shortlisted individuals and select the professional that best suits your business.
4.Complete the Onboarding Process
Hire and onboard professionals as per your needs.
- Incorporate Them Into Your Workflow
Once they’re on board, the expert will operate within your processes, priorities, deadlines and communication techniques.
From there you may assess your team’s capabilities and determine whether you’ll need further jobs.
Closing Thoughts
Increasing the scale of your marketing business doesn’t always have to entail adding to your local headcount each time your workload increases.
Having a specialised remote digital marketing team allows organisations and agencies to increase capacity, while letting their existing local teams focus on strategy, clients and business growth.
The trick is to find a model that works the way your firm really works. A more connected alternative to project-based freelancing or traditional outsourcing, dedicated professionals that work only for your company, integrate seamlessly into your processes and are in-sync with your business hours.
Whether you need an SEO specialist, PPC expert, content writer, social media manager, designer, video editor, web developer or WordPress expertise, you can construct your remote team to the needs of your business.
Looking to add dedicated digital marketing capacity without expanding your local team?
Explore LetsChat24x7’s Digital Marketing Professionals service to learn how you can build a dedicated remote marketing team.
